Low-Carbon Transformation in Hospitality: Integrating Green HRM, Sustainable Commitment, and Industry 4.0 for Environmental Resilience

Abstract

Saudi Arabian hospitality firms are now engaging in a change process, as observed in their environmental activity, suggesting a new, long-term process of sustainability in the workplace. This study aims to promote low-carbon behavior (LB) within the context of green hotels in Saudi Arabia’s evolving business landscape by exploring the green human resource management practices (GHRM)–environmental performance (EP) nexus. The study used questionnaires and received 480 responses from the staff sample of the green hotels in Saudi Arabia. The study hypotheses were tested using partial least square structural equation modeling. Key study findings are highlighted: First, GHRM increases the SBC, II, and LB. Secondly, the results of the study demonstrated that an II and SBC were positive to LB. Third, as identified in the study, LB fosters EP. Fourth, this research outcome confirmed that eco-friendly behavior (EB) moderates the relationship between LB and EP. This finding adds to the discussion on GHRM and how to advance LB and EP. This study uniquely explores the interplay of GHRM, SBC, and Industry 4.0 innovations in shaping low-carbon behavior and environmental performance in Saudi Arabia's hospitality sector.