The Role of Leveraging Core Competencies in Crisis Management of the Pharmaceutical Industries Sector- A Study on Yemen

Abstract

The study aims to assess the availability of core competencies and crisis management practices in the Yemeni pharmaceutical industry. It also seeks to explore the role of leveraging core competencies in the crisis management process within this sector. To achieve these objectives, the study employed a quantitative approach, utilizing both analytical and descriptive methods. Data was collected through a questionnaire distributed to ten companies in the Yemeni pharmaceutical industry, with a sample of 415 participants from various administrative levels. Statistical analysis was conducted using SPSS 26 and AMOS 26. The findings indicate that while core competencies are highly available, their utilization is not optimal. While crisis management is being practiced at a good level, it is below the required level. The study concludes that leveraging core competencies plays a statistically significant role in crisis management in the pharmaceutical industry sector in Yemen. The study recommends that industry leaders increase their awareness of the importance of developing core competencies as a fundamental pillar for achieving excellence and overcoming threats. It emphasizes the need to build and continuously update these competencies to prevent obsolescence. Additionally, the study highlights the importance of focusing on crisis management practices, particularly preventive strategies.